From Concept to Long-Term Operations.We bring strategy, creative, membership, commercials, operations and launch together under one roof. By connecting decisions across these disciplines, we ensure the proposition remains coherent, commercially sound and operationally deliverable.

From idea to institution

We can enter at any point in a project’s lifecycle: shaping the initial idea, steering development, preparing for launch or strengthening a live operation. Whatever the starting point, we work as an embedded partner, focused on long-term performance and relevance.

Global Execution Capability

We shape and validate the opportunity.

We establish the strategic and commercial foundations of a project, aligning stakeholders around a clear vision and testing it rigorously against the market. We ensure the opportunity is commercially grounded, operationally viable and ready to progress.

• Market analysis and competitor set
• Concept development and positioning
• Membership strategy
• Financial modelling
• Operational systems and infrastructure review
• Critical path, phasing and launch planning
• Third-party tender and appointment
• Stakeholder alignment

Case Studies

City Tavern • The Pembroke • The Roof Gardens • 1010 Origin • 1010 Ha Noi • Town Hall • Craigellachie Hotel

We turn strategy into a fully realised proposition.

We translate the strategic foundations into brand, experience, physical expression and launch-ready assets. Working across creative, operational and commercial workstreams, we manage the process that brings a destination to life while protecting quality, consistency and commercial discipline.

• Brand development and agency management
• Interior design and architecture coordination
• Membership collateral and communications
• Digital oversight
• Marketing and PR approach
• Private events and cultural programming strategy
• F&B concept and service model
• Recruitment, training and pre-opening planning
• Procurement, uniforms, music and specialist consultants

Case Studies

The Pembroke • The Roof Gardens • Town Hall • Ladbroke Hall • South Beach Weligama • BDPST • 1010 Origin • 1010 Ha Noi

We support launch, management and long-term performance.

Acting as the bridge between ownership, management and the wider project team, we protect the integrity of the original vision while responding to the practical demands of daily operation.

• Stakeholder and ownership liaison
• Systems, supplier and compliance review
• Staff training and operational support
• Membership execution support and management
• Ongoing optimisation and strategic advisory

Case Studies

1010 Origin • 1010 Ha Noi • Ladbroke Hall • Coppen • MOL Campus

Matt did a fantastic job in setting up the restaurant in Soho House New York successfully and that led to him taking control of all F&B throughout the club. He is uniquely qualified to consult on Restaurant, F&B, Hotel and Membership projects and I wouldn’t hesitate in recommending him.

I always say that an operator is never a true restauranteur until they have done an opening and those who survive and grow from the experience are the real stars. In Matt Hobbs you have someone who has not only done this, but on both sides of the Atlantic. No mean feat, and I doubt that there is anything that can flummox him as he just has so much practical experience. Whether in helping you create, improveor save your business - he is your ideal consultant.

Copper Beech has worked on the development of The Roof Gardens since its inception. They worked across all elements of the operational design to date, the hiring of key team members, and the procurement of partners including brand, interiors, landscape and membership. They have a deep understanding of operating finances and were able to skilfully incorporate a membership strategy and operational structure into a viable financial model. Their experience and knowledge of the high-end hospitality sector was instrumental in the development of this project. They are a committed team and a pleasure to work with.

I have known Matt Hobbs in a professional and personal capacity for nearly 20 years. We have worked with Matt from his time in  New York, Mayfair, Soho and Chelsea. He is a very professional business owner/operator who delivers the highest quality restaurant and private members club experience there is. He is conscientious  and a hugely approachable person who I cannot recommend highly enough both personally and his excellent team.

Working with Copper Beech has felt like a long-time partnership in every sense. What we truly appreciate is the care and dedication that Matt and the Copper Beech team bring to every step of the process. Everyone is present, thoughtful, and always willing to step in whenever needed, not just as external advisers, but as partners and friends, who share our ambitions and philosophy to deliver the highest quality without compromise.