Soho House

New York, U.S.

Overview

Soho Housem New York was Copper Beech's pivotal role in launching the first international expansion of what became one of the world's most successful private members' club networks.

CEO Matt Hobbs worked directly with founder Nick Jones and the executive team, overseeing the development of the exceptional F&B offering, elite membership strategy, and operational excellence that defined the New York flagship.

Services

Define

  • Membership model & elite community curation
  • F&B concept development & culinary execution

Create

  • Membership experience design & launch strategy
  • Operational review
  • Pro-opening logistics and soft launch

Operate

  • F&B operations & culinary leadership
  • Membership management & experience optimisation
  • Club operations & day-to-day management

Client

Nick Jones, Soho House
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