We are trusted advisors to the world's most notable hospitality destinations, transforming private membership and premium locations into thriving ventures. Working with owners, investors, operators and sovereign wealth funds, we create destinations of lasting quality and cultural significance.Our work spans private members’ clubs, hotels, restaurants, lifestyle destinations, wellness, lifestyle and cultural hospitality assets globally, with existing work across the UK, Europe, the Middle East, Asia and North America.

Services

Copper Beech guides ambitious hospitality destinations across their full lifecycle. We define the opportunity, create the proposition and support the operation that brings it to life. Although our approach to every project varies, we consistently remain rigorous in the execution and accountable for the outcome.

Notable Clients

Oman Investment Authority • Investment Corporation of Dubai • Kerzner • HAUS • Terne Holdings • Lodha Group • MOL Group • BDPST Group • Bottaccio Group • Carpenters Workshop Gallery • The Emerson Collective • Stoke Park • Ion Riva • CIT • Annabel’s • Scott’s • Caprice • Bath & Racquet’s • J.Sheekey’s • The Groucho Club • Lanserhof • Dubai Future Foundation • OVO Energy

Leadership Team

Founded in 2018 by Matt Hobbs, whose career spans The Ivy, Scott’s, Le Caprice and The Groucho Club, Copper Beech combines cultural judgement with commercial discipline and operational rigour.

Jonno Forbes leads operations, bringing senior experience from The Fat Duck and the openings of Dinner by Heston Blumenthal in London and Melbourne, ensuring projects are built to perform in practice, not just in concept. Fia Freeman leads strategy and the project portfolio, guiding clients from initial discussion through to successful delivery.

Together, the leadership team brings a unique combination of culture, commerce and operations.

Exceptional hospitality is never just about the space. It is about the people, the rhythm, the service, the commercial logic and the feeling that holds everything together.

Matt Hobbs

Founder

Founder and CEO, Matt Hobbs brings 25 years experience across membership and hospitality, both regionally and throughout the Middle East. His impressive portfolio includes The Ivy, Soho House New York, Scott’s, Le Caprice and the Birley Group, before becoming Chief Executive of the Groucho Club.

Matt has worked internationally alongside his exceptional, full time team at Copper Beech, collaborating closely with property developers, investment funds, global-leading design partners and more.

Exceptional hospitality is never just about the space. It is about the people, the rhythm, the service, the commercial logic and the feeling that holds everything together.

Fia Freeman

Chief Commercial Officer

Overseeing Copper Beech’s global project portfolio, Fia is responsible for translating ambitious ideas into successful, fully established destinations. Guiding projects seamlessly from early concept through to opening and refinement.

Fia began her career at Caprice Holdings, where she played a key role in the high-profile openings of Sexy Fish (Miami), Scotts (Richmond), Bacchanalia, and Scotts (Saudi Arabia). Her deep operational grounding, international perspective & meticulous attention to detail underpin Copper Beech’s reputation for delivering world class projects with precision, creativity & integrity.

Jonno Forbes

Chief Operating Officer

Jonno leads the operations and execution at Copper Beech, partnering with established and emerging private members' clubs, hotels and restaurants.

Previously Operations Director at Artfarm, he oversaw an international portfolio of award-winning hospitality destinations, overseeing The Fife Arms and Fish Shop in Scotland and leading the relaunch of Da Costa and Roth Bar in Somerset, Cantina in Menorca and Chesa Marchetta in Switzerland. Before Artfarm, Jonno was Director of Business Development at Caprice Holdings, driving strategic growth across its London portfolio.

During more than a decade with The Fat Duck Group, opening Dinner by Heston Blumenthal at Mandarin Oriental Hyde Park and launching its Melbourne counterpart at Crown Casino.

The Team

Zachery Elfman

Finance Director

Alex Haddock

Director of Projects & Operations, Vietnam

Isabella Warburton-Adams

Membership Director

Anthony Power

Head of Operations

Melissa Farquhar

Head of Brand

Lydia Stonehill

Membership Manager

Serena Campos

Project Manager

Catherine Davies

Project Manager

Lexy Burdge

Executive Assistant to CEO

Annabel Fenton

Operations Manager

Phoebe Bates

Creative Coordinator

Scarlett Hobbs

Project Administrator, Vietnam

Tom Parker-Bowles

Food & Restaurant Director

Ammar Zawaideh

Asia & Middle East Advisor

Our principles

A lasting destination is shaped by thousands of decisions: what to pursue, what to protect, what to refine and what to leave out. These principles guide the judgement we bring to every project.

The instinct to recognise quality, and the discernment required to know why it matters. Grounded in cultural fluency, operational experience and a clear sense of what the wider landscape will value.

Ambition has to be commercially sound. We bring financial and operational rigour to creative decisions, making sure the clients vision can be delivered, sustained and protected.

Our full time, experienced team remain embedded and fully dedicated throughout the project, from first concept, to launch and beyond.

We take responsibility for the integrity of the idea, the strength of the proposition and the quality of the outcome.

The best work is often quiet. We act with care on behalf of clients who value privacy, trust and long-term judgement.

Featured In

Robb Report Singapore