The Pembroke Club
London, United Kingdom
Overview
The Pembroke is a 50,000 sq ft property at 6–7 Grosvenor Place in Belgravia, overlooking the gardens of Buckingham Palace. The club extends across seven floors, with two terraces, multiple restaurants, a publicly accessible café and social spaces for every occasion.
Appointed by the Oman Investment Authority (OIA) after the initial design period, Copper Beech was brought in to reimagine a club conceived pre-COVID that was no longer fit for the market that followed. Working from detailed, neighbourhood-by-neighbourhood demographic and market analysis across West London, Copper Beech defined who the club was for, what it needed to be and where the original designs and budget had to change to succeed in a Belgravia setting sited deliberately outside traditional clubland.
From that foundation, we led development and execution across every area of the project - from concept and brand through to opening-day operations - grounded in rigorous market insight rather than assumption.
Services
Define
- Critical path
- Concept development
- Market &competitor set analysis
- Governance
- Membership strategy
- Systems analysis
- Financial modelling
Create
- Membership programming
- Cultural programming & private events strategy
- People & recruitment strategy
- Senior level recruitment
- Brand development
- Systems management
- Operational management strategy
- Operational collateral management
- Membership collateral management
- PR & marketing approach
- Interior design
- Third party specialist consultant tender & management