The Pembroke Club
London, United Kingdom
Overview
The Pembroke is a 50,000 sq ft property at 6–7 Grosvenor Place in Belgravia, overlooking the gardens of Buckingham Palace. The club extends across seven floors, with two outdoor terraces, multiple restaurants, a publicly accessible café and social spaces for every occasion and hour, from dining and cocktails to billiards and business. An unusually substantial private members' offering for a district more typically defined by embassies, single-family stuccoed terraces and discreet service.
Appointed by the Oman Investment Authority, Oman's sovereign wealth fund, Copper Beech led development and execution across every area of the project, from concept and brand through to opening-day operations.
Services
Define
- Critical path
- Concept development
- Market &competitor set analysis
- Governance
- Membership strategy
- Systems analysis
- Financial modelling
Create
- Membership programming
- Cultural programming & private events strategy
- People & recruitment strategy
- Senior level recruitment
- Brand development
- Systems management
- Operational management strategy
- Operational collateral management
- Membership collateral management
- PR & marketing approach
- Interior design
- Third party specialist consultant tender & management
Client
Oman Investment Authority (Oman’s sovereign wealth fund), CIT