1010 Origin
Da Lat, Vietnam
Overview
1010 Origin social club. The founding chapter of 1010, a private members' ecosystem unfolding across Vietnam.
Set in the highlands above Đà Lạt, 1010 Origin is the first physical expression of 1010. Architecture is by Kengo Kuma - shaped by highland light, forest and altitude - with interiors by 1508 London. Intimate by design, it is conceived to stand alongside the best clubs in Asia: a room that slows down, where conversations last longer and members return.
Created by Copper Beech in joint venture with HAUS and Terne Holdings, leading development and execution from strategy through to opening.
Services
Define
- Critical path
- Concept development
- Market & competitor analysis
- Governance
- Membership strategy
- Financial modelling
- Operational strategy development
- Systems analysis
Create
- Brand development
- F&B concept & culinary direction
- People & recruitment strategy
- Recruitment
- Cultural programming & private events strategy
- Founder member acquisition & pre-launch activation
- Membership programming
- Third party specialist consultant tender & management
- Membership collateral management
- Operational collateral management
- PR & marketing approach
- Operational management strategy
- Systems management
Operate
- Pre-launch and staff readiness
- Day-to-day operational management
- Financial & commercial management
- Member experience & service standards
Client
HAUS