Coppen
Dubai, United Arab Emirates
Overview
A next-generation wellness members' club in Dubai, Coppen is a culturally resonant and operationally robust destination that blends wellness, hospitality and considered cultural programming into a single, future-ready proposition. The project is being developed with a long-term view, prioritising clarity of strategic direction, a sound foundation and the infrastructure to sustain the club well beyond opening.
Copper Beech is engaged as strategic partner to Coppen, working across the foundational, operational and experiential workstreams that will shape the club from early-stage definition through to launch readiness. The engagement runs across phases, providing advisory, expert partner management and hands-on support to define the member proposition and underpin the club's commercial resilience.
Services
Define
- Critical path
- Systems analysis
- Membership strategy
Create
- F&B concept & culinary direction
- People & recruitment strategy
- Cultural programming & private events strategy
- Operational management strategy
- Senior level recruitment
Operate
- Pre-launch and staff readiness